社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

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社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

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About this course: 社会调查与研究方法, 首先,是一套观察社会现象、测量社会现象的工具; 其次,是一套分析和运用社会现象数据的科学方法; 最高境界,则是一套针对社会、经济、教育、政治、法律、管理、公共卫生、新闻报道等人类的生产与生活现象,进行科学沟通的思维逻辑与表达方式。

Created by:   Peking University
  • Taught by:    邱泽奇 (Qiu Zeqi), 教授 (Professor)

    北京大学社会学系 (Department of Sociology)
Commitment 4-6 hours/week Language Chinese (Simplified) How To Pass Pass all graded assignments to complete the course. User Ratings 5.0 stars Average User Rating 5.0See all 2 reviews Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Didn't find what you were looking for? See also: Social Research, Data Warehouse, Business Intelligence (BI), Microsoft SQL Server, and Oracle.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: 社会调查与研究方法, 首先,是一套观察社会现象、测量社会现象的工具; 其次,是一套分析和运用社会现象数据的科学方法; 最高境界,则是一套针对社会、经济、教育、政治、法律、管理、公共卫生、新闻报道等人类的生产与生活现象,进行科学沟通的思维逻辑与表达方式。

Created by:   Peking University
  • Taught by:    邱泽奇 (Qiu Zeqi), 教授 (Professor)

    北京大学社会学系 (Department of Sociology)
Commitment 4-6 hours/week Language Chinese (Simplified) How To Pass Pass all graded assignments to complete the course. User Ratings 5.0 stars Average User Rating 5.0See all 2 reviews Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from your peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

About Peking University Peking University is determined to make its education openly accessible to students in China and around the world. With over 3000 faculty members, Peking University offers excellence in teaching and learning. Founded in 1898, Peking University (PKU) was the first national comprehensive university in China. For the past 115 years, with its hundreds of thousands of outstanding alumni, Peking University has made prominent contributions in the humanities and sciences to further China's prosperity and progress.

Syllabus


WEEK 1


第08周
  搜集数据是从理论到实践的过程。从本周的课程开始,将进入到社会调查与研究的实践操作部分。本周讨论最常见的数据搜集方法:问卷调查。主要内容包括:什么是问卷调查?问卷有哪些基本类型?一份完整的问卷包括哪些基本要素?怎样设计一份问卷?怎样实施一项问卷调查?为保证问卷调查的质量,如何对问卷调查过程进行管理? 


10 videos expand
Graded: 第08周作业

WEEK 2


第09周
  除了问卷调查以外,还有其他的数据搜集方法。本周探讨访谈调查和观察调查。主要内容包括:什么是访谈调查和观察调查?在访谈调查和观察调查中,访员扮演什么角色?要遵循哪些规范?要掌握哪些技巧?如何组织访谈调查和观察调查?不同类型的访谈或观察方法各自适用于什么情境? 


9 videos expand
Graded: 第09周作业

WEEK 3


第10周
  在常见的数据搜集方法中,还有文献调查与痕迹调查。本周的主要内容包括:什么是文献调查?文献有哪些类型?文献调查有哪些方法和技巧?什么是痕迹数据?大数据又是什么?痕迹数据与大数据有什么关系?大数据调查采用什么方法? 


8 videos expand
Graded: 第10周作业

WEEK 4


第11周
  没有质量的数据,就是垃圾。本周探讨调查数据的整理和数据质量的评估。主要内容包括:调查数据有哪些类型?如何整理、清理并数据库化各类调查数据?数据的质量会受哪些因素的影响?如何评估数据质量? 


10 videos expand
Graded: 第11周作业

WEEK 5


第12周
  从这一周开始,进入数据运用的讨论。本周课程探讨社会调查与研究方法中在方法上具有综合意义的案例研究。主要内容包括:什么是案例研究?人们对案例研究有哪些误解?案例研究有哪些特征和用途?如何设计一项案例研究?如何搜集、分析案例研究的数据?案例研究的结果如何呈现? 


7 videos expand
Graded: 第12周作业

WEEK 6


第13周
  本周探讨常见的数据运用的方法:统计分析与数据挖掘。主要内容包括:利用统计方法分析调查数据的基本原理是什么?针对单变量、双变量和多变量数据各有哪些统计分析方法?大数据分析与调查数据的统计分析有什么不同?数据挖掘有哪些类型,又有哪些分析技术和方法? 


8 videos expand
Graded: 第13周作业

WEEK 7


第14周
  研究设计、搜集数据、分析数据,目的是为了理解事物之间的关系模式,结果表达是也是其中重要的一环。本周的主要内容包括:调查研究结果有什么特点?调查研究结果的表达有哪些方式?需要遵循哪些规范?作为调查研究结果的重要表达方式,学术论文与研究报告的格式分别是什么?两者之间有什么区别? 


4 videos expand
Graded: 第14周作业

WEEK 8


期末
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Graded: 期末试题
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