Data As a Strategic Asset: A Customer-Focused Approach

Developed with IBM® exclusively for AMASeize opportunities hidden in data to improve business performance.

Have you ever wondered if there are goldmines buried in your customer data? What if you could unlock those secrets to reveal trends, discover insights and formulate a new and winning strategy?

Developed with IBM®, this seminar puts data and analytics at your epicenter. You will acquire techniques for diving more deeply into information, learn to see correlations that weren’t previously apparent and ultimately make smarter, fact-based decisions to drive better performance. These valuable skills will help you confidently pinpoint opportunities that can lead to increased brand loyalty, repeat sales and stronger overall results.

How You Will Benefit

• Use the tools of a data scientist to uncover new patterns, trends and insights
• Find connections and correlations to inform your strategic decisions
• Collect useful customer insights and extract actionable intelligence
• Draw conclusions that are fact-based and well-reasoned
• Leverage the appropriate data to better service your customer
• Enable consistent, real-time decisions even in unpredictable cases

What You Will Cover

• Recognizing what data can do for you
• Going beyond CRM and traditional methods of collecting data
• Exploring data analytics using assessments and role play
• Using data as a strategic asset: framing, finding, extracting and applying data
• Identifying internal/external resources to acquire and profile usable data
• Extracting insights and intelligence from data
• Recognizing key security, privacy, sensitivities and ethical concerns associated with data analytics
• Developing a Strategic Asset Portfolio: an evolving action planner

Who Should Attend

Marketing and CRM professionals, brand managers, CMOs and other decision makers who want to harness the power of data analytics to enhance performance and competitive advantage.