Advanced Pay Per Click (PPC) Certification Training - eLearning

Advanced Pay Per Click Certification Training - Digital Marketing

Master the key tools and methods of digital marketing

The Advanced Pay Per Click Certification Program has a clear curriculum designed by industry experts.

About the course

This course will allow you to develop your skills working with Google Ads and Google Analytics and accelerate your digital marketing experience in paid marketing initiatives.

Program features

• Lifelong access to self-study
• Industry-recognized certificate of completion
• Five industry-specific projects and live demonstrations of Google Ads, Google Analytics and YouTube Ads tools
• Focused on the Google Ads and Bing Ads certification exams
• Work with Google Ads, Google Analytics and learn conversion tracking

Duration

The course takes approximately 17 hours to complete.

Learning objectives

By the end of the course you should be able to:

• Understand pay per click advertising concepts
• Analyze the market shared by each search engine
• Selecting the most suitable keywords to fit the advertising model
• Analyzing different campaign settings and PPC pricing models
• Develop paid ad campaigns and use ad groups effectively

What is included in the course?

This course includes the following modules:

• Introduction to the course
• Psychology of search
• Funnel for purchase
• Understanding keyword organization
• Matching types for keywords
• Negative keywords and search term management
• Keyword research
• Create compelling ads
• Advanced ad features
• Testing of ads
• Add-ons for ads
• Campaign types for budget and reach
• Location and language targeting
• Introduction to audience types
• How to segment data and create lists
• Using audience lists to reach customers
• Introduction to the display network
• Display targeting options
• Format for display ads
• Setting and measuring targets
• Bidding and awarding
• Reporting and testing
• Organization of ad groups
• Organization of campaigns
• Working with multiple accounts
• Introduction to quality scores
• Working with quality scores
• Diagnosis of quality scores and pivot tables
• Configure your PPC strategy
• Create your account
• Manage your account
• Shopping and video campaigns
• Automation and other tools

What is included in the course?

12 months online access to the Advanced Pay Per Click (PPC) Certification elearning

Exam information

There is no formal qualification linked to this course. However, to complete the course, you must complete the self-learning, pass a project and pass an evaluation test with at least 60%. The evaluation test is included in the student fee.

Target audience

This course is aimed at, but not limited to:

• Marketing managers
• Digital marketing managers
• Marketing and sales professionals
• Business and communication graduates
• Entrepreneurs

Prerequisites

No formal prior knowledge is required to participate in this course.