Advanced Mobile Marketing - eLearning

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Advanced Mobile Marketing - eLearning

Adding Value Consulting EN
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Description

Advanced Mobile Marketing - eLearning

In the ever-evolving landscape of digital marketing, mobile marketing has emerged as a critical channel for reaching and engaging consumers. Our Advanced Mobile Marketing course is meticulously designed to provide marketing professionals with the knowledge and skills required to excel in mobile marketing. Through an extensive curriculum, participants will learn about mobile marketing strategies, campaign delivery options, mobile advertising, social media integration, location-based services, and more. By the end of this course, students will be equipped to optimize mobile marketing campaigns, improve customer engagement, and drive business growth throug…

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Advanced Mobile Marketing - eLearning

In the ever-evolving landscape of digital marketing, mobile marketing has emerged as a critical channel for reaching and engaging consumers. Our Advanced Mobile Marketing course is meticulously designed to provide marketing professionals with the knowledge and skills required to excel in mobile marketing. Through an extensive curriculum, participants will learn about mobile marketing strategies, campaign delivery options, mobile advertising, social media integration, location-based services, and more. By the end of this course, students will be equipped to optimize mobile marketing campaigns, improve customer engagement, and drive business growth through mobile channels.

Join our Advanced Mobile Marketing course to master the latest techniques and strategies in mobile marketing, and take your digital marketing expertise to the next level!

Course Outline

Lesson 01 - Introduction to Mobile Marketing

Lesson 02 - Understanding Mobile Devices

Lesson 03 - Core Product and Service Offerings

  • Campaign Delivery Options - SMS & MMS Messaging
  • Campaign Delivery Options: Mobile Applications
  • Campaign Delivery Options: Mobile Websites
  • App Marketing

Lesson 04 - Supplemental Mobile Products and Service Options

  • Campaign Delivery Options: QR Codes
  • Campaign Delivery Options: Augmented Reality
  • Campaign Delivery Options: Interactive Voice Response (IVR)
  • Mobile and Traditional Marketing

Lesson 05 - Mobile Advertising and Search

  • Mobile Advertising
  • Mobile Marketing and Search
  • Programmatic Ad Buying

Lesson 06 - Incentives and Loyalty Program

  • Mobile Incentive Opportunities
  • Mobile Loyalty Programs

Lesson 07 - Mobile Marketing and Social Media

  • Mobile and Social Media
  • Content Marketing for Mobile
  • Facebook Advertising for Mobile

Lesson 08 - Location and Mobile

  • Mobile Marketing Location - Based Services
  • Beacons, Part 1: Opportunities and Challenges
  • Beacons, Part 2: Employing Beacons

Lesson 09 - Mobile Rules and Regulations

  • Mobile Marketing Rules and Regulations
  • Mobile Campaign Compliance

Lesson 10 - Mobile Website

  • Responsive Design
  • Converting Non-Mobile Websites

Lesson 11 - Mobile Marketing Analytics

  • Mobile Measurement

Lesson 12 - Careers in Mobile Marketing

  • Mobile Marketing Opportunities
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.