Advanced Email Marketing - eLearning

Advanced Email Marketing - eLearning

In the fast-paced world of digital marketing, email marketing remains one of the most effective channels for reaching and engaging audiences. Our Advanced Email Marketing course is specifically designed to equip marketing professionals with the advanced expertise and strategies needed to excel in email marketing. Through a comprehensive curriculum, participants will learn how to create compelling email campaigns, build and manage subscriber lists, leverage marketing automation, and integrate email marketing with other digital channels. By the end of this course, you will have the skills to optimize email performance, increase email open rates, and achieve marketing goals with precision.

Join our Advanced Email Marketing course to master email marketing techniques and take your digital marketing efforts to the next level!

Course Outline

Lesson 01 - Introduction to Email Marketing

Lesson 02 - Email as Conversation

Lesson 03 - Creating the Email

• Creating the Email, Part 1: Name and Subject Lines
• Creating the Email, Part 2: Testing, Creative, & Design
• Campaign Delivery Options: Mobile Websites
• App Marketing

Lesson 04 - Landing Pages

Lesson 05 - The Mailing List

• 7 List-Building Tactics
• Opt-In Techniques
• Managing & Segmenting Lists

Lesson 06 - Spam and Blacklists

• Spam & Legal Issues
• Avoiding Blacklists & Spam Filters

Lesson 07 - Working with Email Service Providers

• Leveraging Facebook for Email

Lesson 08 - Combining Email with Other Channels

Lesson 09 - Mobile Rules and Regulations

• Mobile Marketing Rules and Regulations
• Mobile Campaign Compliance

Lesson 10 - Marketing Automation Basics

• Marketing Automation Introduction
• Key Elements of Marketing Automation
• How Automation Works
• A Better Method of Communication

Lesson 11 - Advanced Marketing Automation

• Lead Capture & Nurture
• Implicit & Explicit Data
• Defining Customer Value
• An Automation Pathway, Part 1: Determine Goals & Strategy
• An Automation Pathway, Part 2: Determine Your Plan

Lesson 12 - Email Metrics and Measurement

• Email Measurement, Part 1: Valuable Email Metrics
• Email Measurement, Part 2: Advanced Email Analysis
• UTM Tracking Parameters, Part 1: Tracking Parameter Concepts
• UTM Tracking Parameters, Part 2: Tracking Parameter Examples